The Hyundai Seoul Jellycat Store Guide 2026: Plush Toys & Fun
Explore the delightful Jellycat 2075 AD General Store at The Hyundai Seoul! Get the inside scoop on plush toys, prices, and how to enjoy your visit without a reservation.
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Explore the delightful Jellycat 2075 AD General Store at The Hyundai Seoul! Get the inside scoop on plush toys, prices, and how to enjoy your visit without a reservation.
Yeouido The Hyundai Seoul is a place I visit periodically,
so rather than feeling like a department store,
I'm used to enjoying pop-up stores, eating desserts,
and having fun with various activities.
Recently, I heard that Jellycat opened at The Hyundai Seoul,
so I went to check it out.


At first, I thought Jellycat was just a pop-up at The Hyundai,
but it's not a pop-up store; it's an actual
2075 AD General Store that has opened!
This means you can visit anytime!
You can enter as a walk-in without a reservation.
However, when it gets crowded, you might experience
waiting times at the entrance.
In this post, I'll quickly summarize everything I saw firsthand, including
the types and prices of Jellycat dolls,
and the overall atmosphere,
all with photos.
If you're on a date at The Hyundai Seoul or
looking for things to do in Yeouido or pop-up stores,
I highly recommend adding this to your itinerary!
📍 Jellycat 2075 AD General Store, The Hyundai Seoul
5F, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul
© Written & Edited by Travel Writer Erin Ssaem
Here's a quick review, uploaded without any photo editing!
⬆ Watch the clip video ⬆
(Reservations were good until July,
but from August, walk-ins are welcome without a reservation.
The free drink coupon event has also ended!)
Korea's First Official Jellycat Store
Jellycat 2075 AD General Store
It's decorated with a futuristic theme park concept, featuring elements like
a space station, hoverbikes, and neon signs.
There are also Korea-exclusive character dolls,
like the concept dolls shown below!






When people think of Jellycat,
they usually only picture the bunny dolls as Jellycat comfort toys.
However, I'm actually more drawn to the Korea-exclusive space-themed dolls.
But since they're a bit pricey to just buy because they're cute,
I'll have to decide whether to 'adopt' one for my home!


Left
Bartholomew Bear 'Daffodil'
(Bartholomew Bear Daffodil Outfit)
~$70
He wears a bright yellow daffodil flower hat and
a green stem-shaped outfit,
and his hat is detachable.
Right
Bartholomew Bear 'Seafarer'
(Bartholomew Bear Seafarer Outfit)
~$84
This cute sailor-themed doll wears a striped t-shirt, yellow overall shorts,
and a navy beanie hat.


Left
Fuddlewuddle Lion
(Fuddlewuddle Lion)
~$43
This lion plush features a rich, soft mane and its unique twisted fur texture, with a gentle and adorable expression.
Right
Olbie Bee
(Olbie Bee)
~$36
A charming bee plush with vivid yellow and black stripes, a plump and round body, and adorable wings and antennae.


Left
Chip Seagull
(Chip Seagull)
~$43
This seagull plush has a soft cream-colored body and gray wings, with funky feathers and a plump, round silhouette that evokes thoughts of a seaside picnic.
Right
Timmy Turtle
(Timmy Turtle)
~$57
With his signature pouty mouth and a cozy, moss-green shell, this grumpy turtle plush is sure to bring a smile to your face just by looking at him.
(Popular Item)
I find these grumpy characters quite adorable! I really wanted to bring one of these turtles home, but then I felt it didn't quite have that signature Jellycat feel, so I deliberated and decided to hold back for now.



Left
Bashful Beige Bunny 'Birthday'
(Bashful Beige Bunny 'Birthday')
~$57
This celebratory Jellycat signature bunny plush has soft beige fur and long floppy ears, holding a precious mini birthday cake topped with sweet cream, strawberry toppings, and a striped candle.
Right
Amuseables Carrot Cake
(Amuseables Carrot Cake)
~$50
This witty slice of cake plush features fluffy whipped cream adorned with a carrot and candle, a cute eye-smile, and charming dangling corduroy legs.


Left
Maffles Manatee
(Maffles Manatee)
~$84
This manatee plush features bubbly soft, dark grey, sheepskin-like fur, small eyes, a plump, flat snout, and adorable flipper feet.
Right
Roarwell Sea Lion
(Roarwell Sea Lion)
~$63
This lovable sea lion plush has sleek, soft light grey fur and a plump body, complete with a wittily rising trademark tuft and charming pursed lips.


Left
Amuseables Sports Tennis Ball
(Amuseables Sports Tennis Ball)
~$36
This sporty and energetic tennis ball plush has a vibrant lime-colored body, wears a red striped headband, and sports a lively smile with wristbands on.
Right
Amuseables Sports Badminton Shuttlecock
(Amuseables Sports Badminton Shuttlecock)
~$36
A witty shuttlecock plushie, sporting a red headband and a white feathered skirt, welcoming you with open arms made of brown corduroy.
I've seen influencers buy a lot from this series when Jellycat first started and post about it on social media. They were truly adorable in person! It seems like a great gift for friends who love tennis or badminton.


Left
Amuseables Peach
(Amuseables Peach)
~$33
A lovely peach plushie with a shy pink, super soft body, tiny green leaves, a pure smile, and adorable brown corduroy legs.
Right
Amuseables Cherries
(Amuseables Cherries)
~$33
A charming cherry plushie with two luscious, deep pink pieces sweetly connected by a single stem, radiating double the cuteness with their smiles.
Both the Peach and Cherries are so fluffy and adorable, and I thought they would look even prettier displayed side by side!


Left
Amuseables Mirielle St. Honoré
(Amuseables Mirielle St. Honoré)
~$45
A cute French dessert plushie featuring a beige tart base generously topped with white cream and luscious, velvet-textured strawberries, complete with sweet brown corduroy legs.
Right
Amuseables Mirielle Profiterole
(Amuseables Mirielle Profiterole)
~$45
A charming French choux pastry dessert plushie, filled with sweet cream between soft choux pastry layers, and adorned with fluffy white whipped cream pom-poms.


Left
Amuseables Storm Cloud
(Amuseables Storm Cloud)
~$40
An enchanting storm cloud plushie with a bubbly, fuzzy dark cloud fur texture, a grumpy, sulky expression, and captivating dark gray corduroy boot-like legs.
Does it even have eyes? ^^* The Storm Cloud is even cuter because its eyes aren't very visible. I was particularly drawn to plushies like this.
Right
Amuseables Pebble
(Amuseables Pebble)
~$31
A squishy, round, light gray pebble plushie, sporting a subtle eye-smile and an upturned mouth, with cute dangling corduroy legs.


Jellycat is a brand that started in London, UK, but I wonder if it's even more well-known in Korea for its Parisian Croissant plushie.
Oh, and of course, it's also highly popular as a comfort toy brand for babies in households with children!

August Seoul The Hyundai Seoul Pop-up Store List
TFT Wild Fan Fest Pop-up
Until August 17th
K-STAR The Hyundai Pop-up Store
Until August 23rd
D.WEDER Pop-up
August 11 ~ August 23
MATIE PREMIER Pop-up
Until August 28
If you've been searching for fun things to do in Yeouido, Seoul, or a great indoor date spot for the weekend, I highly recommend exploring The Hyundai Seoul's Jellycat Store, which has just officially opened as a permanent fixture, along with a variety of other exciting August pop-up stores at The Hyundai. I often visit The Hyundai myself, and trust me, time just flies by as you wander from the underground food hall to the 5th-floor SOUNDS FOREST, and all the way up to the 6th floor!
Especially at the Jellycat Store, there's so much to feast your eyes on, from the irresistibly cute Bunny series to the limited edition Bartholomew Bear Disco Ball!
The Hyundai Seoul always manages to impress with new charms, thanks to its never-ending stream of trendy pop-ups each season. So, this weekend, why not escape the summer heat with an indoor outing? You can admire the adorable Jellycat dolls, snap some Instagram-worthy photos at the pop-up stores, and create some wonderful memories!

#TheHyundaiSeoul #TheHyundaiSeoulJellycat #YeouidoTheHyundai #JellycatStore #JellycatDolls #TheHyundaiPopUp #TheHyundaiSeoulThingsToDo #YeouidoDate #IndoorDateIdeas #ComfortDollRecommendation #JellycatStore #TheHyundaiPopUp #AugustSeoulPopUpStore #AugustSeoulPopUp #AugustTheHyundaiPopUp #TheHyundaiFoodHall #SeoulIndoorDate #SeoulDate
The Jellycat store at The Hyundai Seoul is not a pop-up store; it is Korea's first official permanent store, named '2075 AD General Store'. Starting August, you can visit as a walk-in without a reservation.
The free drink coupon event, which was available through the Naver reservation page until July, ended in August. Therefore, you will not receive a free drink coupon if you visit after August.
The Jellycat 2075 AD General Store is located on the 5th floor of The Hyundai Seoul in Yeouido, Seoul. The department store's address is 108, Yeoui-daero, Yeongdeungpo-gu, Seoul, Republic of Korea.
The Korea-exclusive space-themed plush toys include Bartholomew Bear Discoball (~$126), Amuseable Jellysaucer (~$84), and Zillon Alien (~$50). These plush toys are designed to match a space station theme.
In August, you can also visit the TFT Wild Fanfest Pop-up (until August 17), Kesta The Hyundai Pop-up Store (until August 23), Dweather Pop-up (August 11-August 23), and Matiere Premiere Pop-up (until August 28). These are great options to explore along with the Jellycat store.

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