Seongsimdang Bakery (2026): Your Guide to Online Order, Delivery & Pickup

A trip to Daejeon (대전) isn't complete without a visit to Seongsimdang (성심당) Bakery.

On weekends, be prepared for a guaranteed wait in line. But did you know you can avoid the queues by ordering Seongsimdang's famous treats online in advance or opting for convenient in-store pickup?

Let's dive into everything you need to know, from how to place an online order to delivery options and easy pickup.

1. How to Order Online

You can place your order through Sungsimdang Mall, the official online store.

The ordering process is quite simple:

1. Visit the Sungsimdang Mall website.

2. Select your desired baked goods and add them to your cart.

3. Choose your preferred receiving method: nationwide delivery, Daejeon-specific delivery, or in-store pickup.

4. Confirm your desired pickup/delivery date and complete payment.

It's important to note that available delivery methods vary by product, so be sure to check this before finalizing your order.

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2. In-Store Pickup Reservations

If you're planning a trip to Daejeon, utilizing the in-store pickup option is an excellent strategy. This allows you to pre-order your favorite breads online and collect them from a Seongsimdang store on your specified date.

In-store pickup is primarily managed through the Seongsimdang Main Branch (성심당 본점), and it's essential to make your reservation at least two days in advance. Keep in mind that not all products are available for reservation, and popular items can sell out quickly, so it's always best to check availability beforehand.

3. Nationwide Delivery

If visiting Daejeon isn't feasible, you can still enjoy Seongsimdang's delights through nationwide delivery. However, not all Seongsimdang breads are available for shipping across the country.

Delivery is typically restricted to items that maintain their quality during transit, such as cookies, pound cakes, and select gift sets.

Conversely, highly perishable items like Twigim-soboro (튀김소보로) (fried bread with red bean paste) and fresh cream cakes may have nationwide delivery limitations. Always confirm the delivery availability for specific products.

4. Cake Reservations & Important Notes

Cakes from Seongsimdang Cake Boutique (성심당 케익부띠끄) are also available for pre-order or in-store pickup, depending on the product.

However, popular seasonal cakes, like the famous Strawberry Siru (딸기시루), might have different reservation procedures than regular breads or could be exclusively sold in-store.

If you have a specific cake in mind, check its reservation status on the online mall. If a product isn't listed, it's best to contact customer service directly for accurate information.

Seongsimdang Customer Service can be reached at 1588-8069. Their operating hours are from 9 AM to 5 PM, with a lunch break from 12 PM to 1 PM.

5. Key Summary

You don't always have to queue up at Seongsimdang to get your hands on their delicious bread. Especially if you have your Daejeon travel dates set, make sure to check if your desired items are available for online order and in-store pickup.

Just remember that popular breads and seasonal cakes might have limited online reservation options, so always verify on Sungsimdang Mall before your visit.