Seongsu Pop-Up Stores 2026: Shin Ramyun, Mercedes-Benz & Miffy

Seongsu Must-Visit Spots: September '26 Pop-up Tour Itinerary

Shin Ramyun Bunsik Walk-in & Mercedes-Benz Studio Seoul Review

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I explored 5 pop-up stores in Seongsu in early September 2026, all in a single day.

The places you can still visit now are:

Shin Ramyun Bunsik, Mercedes-Benz Studio Seoul, and Miffy Store Seoul.

I've organized the details like dates, locations, reservation methods, and admission fees in the order I visited them.

The Park Jun Beauty Lab and 29CM×LOFT stationery pop-ups ended on September 6th.

Seongsu pop-ups often have short runs, so it's essential to check what's still open before you go!

Seongsu Pop-ups: Dates & Locations at a Glance

Here's the order I explored them:

📌

Park Jun Beauty Lab → Miffy Store Seoul → Mercedes-Benz Studio Seoul → Shin Ramyun Bunsik → 29CM×LOFT

Four of them are located along Yeonmujang-gil,

while Shin Ramyun Bunsik is on Seongsuil-ro 4-gil.

Park Jun Beauty Lab Pop-up Review

Musinsa Beauty Space 1

My first stop was the Park Jun Beauty Lab pop-up.

It was held at Musinsa Beauty Space 1, where I got a 1:1 designer hair styling experience.

Reservations were on a first-come, first-served basis via the Musinsa website.

The experience was free and took about 15 minutes.

Since it was a quick styling session, it was easy to fit in before starting other parts of my itinerary.

After following them on social media, I also got a 30ml no-wash treatment from a lottery event.

I've been using it often when I go swimming lately, and it feels quite helpful for managing my hair.

🔻🔻🔻

See the Park Jun Beauty Lab No-Wash Treatment I Received

Heat Protection Park Jun Beauty Lab LPP Protein No-Wash Treatment 200ml+80ml Leave-in Set/Single for Damaged Hair - Treatment | Coupang3ha.in

→ 103, 1F, 81 Yeonmujang-gil, Seongdong-gu, Seoul

→ August 27 ~ September 6, 2026 (Ended)

→ Reservations first-come, first-served via Musinsa website / Free experience / Approx. 15 minutes

→ The pop-up has ended, but there's still Park Jun Beauty Lab Seongsu Perfume Branch!

→ 3F, 11 Dongil-ro 18-gil, Gwangjin-gu, Seoul (According to official website)

Miffy Store Seoul Review (miffy in SEOUL Denim Edition)

Next up was the Miffy Store Seoul. It's a permanent Miffy store located in Seongsu.

Since it's not a pop-up, you don't have to worry about the dates.

Near the entrance, there was a large miffy in SEOUL sculpture.

With her denim hat and overalls, it was a perfect spot for taking photos.

The Denim Edition is a limited line sold exclusively at the Seoul store.

It was initially announced to be sold only in offline stores upon its release,

but when I visited, some items like glass cups were already marked as sold out.

There was a whole heap of cute stuff...

but after much deliberation and resisting the urge (thinking about my luggage space),

I ended up buying a random acrylic stamp kit.

It was ~$1 each.

It's random out of 6 designs, so not knowing what you'll get before opening it is definitely a dopamine rush point, right?!

The set includes an acrylic stand, a rubber stamp, and a stamp pad.

It's a DIY product that you assemble yourself,

and honestly, I bought it but haven't even opened it yet... haha!

It was an affordable price for a light souvenir.

Apparently, these are usually used in kindergartens or elementary schools as reward stamps,

but as a healthy 30-something office worker, I now need to figure out what to use it for... haha!

See the Miffy acrylic stamp I bought

🔻🔻🔻

Miffy Random Acrylic Stamp Making Set 18pcs (Box) - Praise/Reward Stamps for Kids, Kindergarten, Elementary School - Permanent Stamp | Coupang3ha.in

→ 5 Yeonmujang 13-gil, Seongdong-gu, Seoul

→ 10:30 AM ~ 7:30 PM (According to official Instagram)

→ Permanent Store

Mercedes-Benz Studio Seoul Review

Pro tip: The cafe desserts are absolutely delicious..!

The third stop was the Mercedes-Benz Studio Seoul.

It wasn't just a place for people looking to buy a car.

Inside the red brick building, there's both an exhibition space and a cafe.

They say the building's design draws inspiration from Mercedes-Benz's very first factory in Mannheim, Germany.

Inside, stunning AMG vehicles were on display.

The wall-mounted LEDs showcased mesmerizing ocean videos.

While exploring the exhibits inside, we stumbled upon a photo booth where you could instantly capture some fun memories,

so my friends and I quickly snapped some pics!

The lounge, with its charming brick arch windows, offered a perfect atmosphere for relaxing.

People say you can breeze through the exhibition in about 10 minutes.

We decided to grab a seat at the cafe at the end,

to rest a bit before heading to our next stop.

The dessert felt like bingsu (shaved ice) topped with injeolmi (roasted soybean) powder.

I can't quite recall the menu name though... haha.

It also came with two pieces of raw chocolate, which was perfect for a quick sugar rush with my friends.

It was much more delicious than I expected!

You can check out the cafe menu via the QR code on the table.

The bingsu was probably around ~$5-6?

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→ 73 Yeonmujang-gil, Seongdong-gu, Seoul, XYZ SEOUL

→ From May 19th (End date TBD) / 11:00 AM - 8:00 PM

→ Walk-ins welcome, no prior reservation needed.

→ Closed during Chuseok holiday from Sept 22-25.

→ Make sure to check their official Instagram (@mercedesbenzkr) before visiting!

→ Some reviews mentioned a QR lucky draw event upon entry, but I was too lazy and just skipped it ^^,,

Shin Ramyun Snack Bar The Factory: Reservations, Menu, Prices, and Review

Ordering Tip!

Our fourth stop was Shin Ramyun Snack Bar The Factory.

This Nongshim antenna shop opened to celebrate Shin Ramyun's 40th anniversary.

The first floor is a factory shop selling merchandise and instant ramen,

while the second floor is a kitchen space where you can enjoy and even make ramen.

They accept both advance reservations and walk-in waiting.

(Advance reservations can be made by searching 'Shin Ramyun Snack Bar' on the Catchtable app,

and the reservation window opens daily at 11:00 AM.)

We decided to go without a reservation and just waited on-site.

Perhaps because it was a weekday, there was no waiting line!

After indulging in a sweet dessert earlier, I was really craving something spicy,

so we decided to order the Asado Pork Belly Ramyun.

When you order at the kiosk, a receipt with your order number is printed.

Based on the menu, prices were roughly as follows:

→ SHIN Kitchen: Sanla Tantannoodle, Shin Gyechi, Cold Ramyun, Abura Soba ~$5

→ Shin Ramyun Risotto, Asado Pork Belly Ramyun ~$6

→ SHIN World (Hangang Ramyun): ~$3-4

→ When you order a dish, you get a small bottle of water and Mentos.

We ordered the Asado Pork Belly Ramyun (~$6).

This menu item was listed as the Best Ramyun at the Gumi Ramyun Festival,

and it felt like it would be quite unique compared to the other options, so we decided to give it a try.

The broth was wonderfully spicy, and it felt like it instantly soothed my stomach, a truly comforting flavor.

The menu proudly mentioned it featured thinly sliced pork belly and a special house seasoning paste.

This is an absolute must-try menu item if you're ever visiting the Shin Ramyun pop-up – I can't recommend it enough!!

There was also a cooking machine where you could prepare export-only products yourself.

Products like Shin Ramyun Tom Yum and Bokk-eum Neoguri were available.

The cooking machine was divided into A (soup) and B (stir-fry) buttons.

The sequence is to place the container, add the soup base, choose the menu, and press start.

While I honestly wasn't overly excited because I'd seen many of these products casually in Vietnamese supermarkets, my friends were utterly fascinated, marveling at these unique menu items!

Next time I head back home, I definitely need to pick up a few of these special export-only products!

On the first floor, you could find fantastic merchandise like stylish T-shirts, cool hats, and elegant traditional fans.

The SHIN travel compression pack set of three was ~$21.

There was also a super fun SNS event happening right at the entrance.

If you snap a photo with the adorable Shin Ramyun Rosé model at the entrance and post it on Instagram with their designated hashtags, you get a free Shin Ramyun Rosé pack!

And yes, I managed to snag one too!

How to claim yours: Simply upload your post with the special hashtags provided on-site, then show it to one of the friendly pop-up staff members – it's that easy!

Just a heads-up: event conditions might change, so always double-check the information available on-site!

→ 52 Seongsuyillo 4-gil, Seongdong-gu, Seoul (1F & 2F)

→ 6/16~11/30 / Daily 11:00~20:00

→ Advance reservation + On-site waitlist

→ Operating hours may vary on holidays like Chuseok.

→ Reservations & Notices: Official Reservation Website

29CM×LOFT Pages to Pages Review (Ended)

There was an absolutely massive queue at the Hobonichi Journal section.

I love notebooks and stationery too, but I wasn't confident I could wait that long...

So I just quickly glanced from afar and skipped it.

From all sorts of adorable stickers to those super tiny notepads I'd only ever spotted on Instagram...

Japanese stationery truly knows no bounds!

After finally managing to tear myself away from the first floor,

a whole new world unfolded as I stepped onto the second!

Just a tip: the checkout counter on the first floor is tucked away at the very back.

If you venture past it, you'll discover a vendor selling an incredible variety of notebook sizes at super affordable prices, a company that even handles OEM for many popular notebook brands!

I even snagged an A6-sized notebook for just ~$2 here! :)

For any stationery enthusiast, this floor was packed with closely connected booths brimming with every essential you could imagine,

from diaries and bookmarks to a vibrant array of other stationery accessory brands.

And finally, the grand finale was the 29CM×LOFT Stationery Pop-up.

Honestly, this was actually the main reason I made my way to the Seongsu-dong pop-up!

A total of 39 brands gathered here: 29 Japanese stationery brands and 10 domestic Korean brands.

Tickets were sold on the 29CM app and cost ~$2.

It ran from September 2nd to 6th, and has now concluded.

The first floor featured Japanese brands, while the second floor showcased domestic Korean brands.

The variety of items on display at the event was truly impressive.

It made me wonder if representatives from the Japanese brands had come all the way here in person,

especially since some of them had 'Korean assistance is difficult' written on the back of their T-shirts – such thoughtful detail!

While exploring the stationery was certainly a blast,

the Instax film camera corner was actually the highlight for me!

It was an event where you could freely take pictures with the displayed Instax film cameras

and take home the printed photos,

so my friends and I had a fantastic time snapping photos of each other..!

I got to try out several different types of Instax cameras,

and the Mini Evo model was definitely my favorite – it felt so perfectly comfortable in my hand!

Instax Mini Evo (mini evo) (Timer, flash control, tripod function)naver.me

However, because there were so many people, the film wasn't always refilled immediately,

and there were many times when I knew a shot would have turned out perfectly, but I couldn't get it printed, which was a bit of a bummer. ㅠ

There was also a corner where you could pay an extra fee to create your own personalized notebook,

but I had to skip it due to time constraints. Haha!

Right before the exit on the second floor, there was also

a dedicated space where you could craft your very own bookmark.

You'd choose 5 materials from a selection within a set time,

decorate them by tearing or stamping as you wished,

and then instantly complete your unique bookmark using a laminating machine.

The staff member guiding us explained everything so clearly and managed the process seamlessly,

so even though the line was long, we didn't have to wait too long to experience it.

Next time a similar event rolls around, I'll definitely be sure to research all the details thoroughly beforehand! ㅠ

5-Year Diary Designfill Midori Diary Embroidered Flower Beigenaver.me

→ Midori Yuru Log Stickers

→ Uniball ZENTO: Standard ~$2, Refill ~$1

→ Oimu Botanical Collection Bookmark: Bookmark with floral embroidery

→ Let's Build a Village on a Book: Bookmark accessory, from ~$5

The pop-up has ended, but the brand is continuing with an encore special exhibition.

It will be held from 9/18 to 10/30 at Eguhome Seongsu Branch 2 and on the 29CM app.

🔻🔻🔻

Uni Jetstream 3-Color Ballpoint Pen 0.7mm Premium Japanese Ballpoint Pen with Excellent Writing Feel SXE3-400naver.me

Uni Kuru Toga Wood Japanese Mechanical Pencil Premium Suneung Mechanical Pencilnaver.me

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→ 7 Yeonmujang 11-gil, Seongdong-gu, Seoul / 3-minute walk from Seongsu Station Exit 3

→ 2026.9.2~9.6 (Ended)

→ Encore Special Exhibition Schedule: 9/18~10/30 (Eguhome Seongsu Branch 2, 29CM app)

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Seongsu Pop-up Course Itinerary, Time Spent & Money Spent

Here's the Seongsu pop-up itinerary we followed.

Park Jun → Miffy → Mercedes-Benz → Shin Ramyun Bunsik → 29CM

We started by visiting the three spots along Yeonmujang-gil,

and changed direction once at Shin Ramyun Bunsik.

The actual expenses weren't really that much.

Maybe that's the fun of visiting pop-ups...?

→ Park Jun Beauty Lab: Free styling experience (received 30ml treatment via lottery)

→ Miffy Store: Stamp ~$1 each → Mercedes-Benz Studio: Dessert & raw chocolate around ~$6...?

→ Shin Ramyun Bunsik: Asado Pork Belly Ramyun ~$6 (received one Rosé Ramyun through an SNS event)

→ 29CM×LOFT: Admission ticket ~$2

The total time spent was about 6 hours.

I particularly spent almost 2 hours at the 29CM×LOFT page to pages pop-up,

which I was most interested in.

(Sorry, friends ㅠ)

Wrapping Up

Since I live abroad,

every time I get to enjoy cultural experiences like this in Korea,

it truly feels like a surge of dopamine!

Even now, as September 2026 draws to a close,

there are still pop-ups happening,

so keep them in mind when planning your outing this weekend..!

Recommended Reads

Seongsu-dong Date Course Visual Collect Art Book Independent Bookstore Review of Places to Visitblog.naver.com

Hanoi 3-Night 4-Day Free Travel Itinerary & Expenses Summary (File Share)blog.naver.com

Hanoi Souvenir Shop The Journal Things | Hoan Kiem Main Branch Location, Prices, Souvenir Recommendationsblog.naver.com

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