Sangsangmadang Hongdae Shop Guide: Pop-Ups & Stationery

Sangsangmadang Hongdae​

Pop-up Store & Souvenir Shop Tour​

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Office worker by weekday, travel blogger by weekend—

Welcome to Jju's Travel Diary!

Today, I'm taking you to one of Hongdae's hottest spots,

an absolute must-visit on any stationery and souvenir shop tour!

Let me introduce you to KT&G Sangsangmadang in Hongdae.

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01 Hongdae Sangsangmadang: The Basics

Sangsangmadang Hongdae is a multi-cultural arts complex

where you can experience everything from movies, performances, and exhibitions

to educational programs, design,

and a variety of interactive events.

Among these, the 1st and 2nd floors

are packed with adorable characters and unique merchandise,

making it an absolute must-visit pop-up store destination!

Because let's face it—there are just too many cute things to handle!

Let me show you some of the character goods

in more detail below!

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02 Character Shops at Sangsangmadang Hongdae

📍 Sanrio​

The 1st floor of Sangsangmadang is filled with

various character merchandise that is so much fun to browse.

First up, a quick snap of the super trendy Sanrio characters! 📸

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📍 Miffy​

They also have adorable Miffy products!

Everything is neatly organized by character in different zones,

which makes browsing super easy and enjoyable.

If you have a favorite character,

I highly recommend paying a visit!

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📍 Snoopy​

My absolute favorite character, Snoopy!

I wish they had even larger Snoopy characters

displayed on the walls,

but they were still incredibly cute nonetheless.

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📍 Anpanman​

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📍 SpongeBob​

The SpongeBob items were styled like those trendy

disposable film cameras, making them even more tempting!

And since they were actually on sale,

the urge to buy was real!

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📍 Loopy​

Snapped a picture of the super-trendy Zanmang Loopy too!

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📍 Kwaktori​

The Kwaktori items were absolutely adorable!

I was especially tempted to grab one of those cute coin purses.

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📍 Wiggle Wiggle​

Had to get a shot of the Wiggle Wiggle items.

Since Wiggle Wiggle didn't have any items on sale,

they felt a bit pricier than I expected.

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📍 Shin-chan​

There were so many unique and new Shin-chan character goods!

From Action Mask beer mugs to film cameras

and even glasses stands!

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📍 Winnie-the-Pooh​

📍 Hamtaro​

Besides those, there were adorable Winnie-the-Pooh, Hamtaro, and other character items

organized by zones,

making it so much fun to browse around!

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03 Hongdae Sangsangmadang Design Square

📍 Stamps​

They might not be specific characters,

but let me share some other must-have items I spotted!

These mini stamps are super handy for journaling,

and I use them all the time!

They're compact and pre-inked,

making them so easy and convenient to use.

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📍 Keyrings & Plushies​

Super cute keyrings and plushies that make perfect gifts!

They look adorable hanging on your own bag,

but they also make the best gifts that everyone absolutely loves.

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📍 Stationery​

From the classic praise stamp boards we used to collect as kids

to hilarious praise charms!

I saw these cool stickers,

so I couldn't resist snagging a "New Driver" sticker for myself.

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📍 Passport Holders​

There were so many prettier ones,

but this is the only picture I managed to snap!

📍 Stickers & Mini Postcards​

If you stock up on these, they're perfect for

writing quick, heartfelt notes to accompany gifts!

As you lose track of time browsing all the cool stuff,

your tour of the famous Sangsangmadang—a true Hongdae hotspot—comes to a wrap!

I only popped into this indoor Hongdae spot to escape the rain,

but there was so much to see and explore

that I ended up hanging out here for ages!

If you're wondering what to do in Hongdae,

how about checking this place out?