MINJUKIM Showroom Seoul: PAQUA Pop-up & Free Socks Experience

Wandering near Anguk Station, I stumbled upon a hidden gem – a store that instantly caught my eye.

It was the **PAQUA new collection pop-up**, hosted at the MINJUKIM showroom!

The location? **MINJUKIM Showroom Hayaan Hanok** (White Hanok) in Bukchon.

MINJUKIM Showroom Hayaan Hanok Location

To reach the MINJUKIM showroom, take Exit 2 from Anguk Station and head straight up towards Bukchon Hanok Village.

You'll turn into a small alley on the left near the Gahoedong Community Center, but it's not hard to find at all.

It’s just about a 7-10 minute walk from Anguk Station, making it a **perfect route for a leisurely stroll**.

Just look for this charming white hanok building.

Operating hours are from **12 PM to 6 PM** (closed Mondays).

From the entrance, one side features a **floor-to-ceiling glass showroom**, while the other has an **outdoor seating area**, creating a truly stylish ambiance.

Best of all, as part of the **PAQUA pop-up special event**, you could participate in a lucky draw just by uploading an Instagram story!

PAQUA is a **second brand launched by MINJUKIM in 2026**, offering a slightly younger and more casual vibe than the original MINJUKIM line!

This was my first time visiting the showroom in person, and I was truly impressed by the MINJUKIM showroom itself, where the PAQUA pop-up was being held.

The exterior, with its white hanok aesthetic, felt incredibly clean, yet with **MINJUKIM's unique sensibility** added, the space itself felt like a piece of art.

I also had the chance to see PAQUA's new spring collection. The overall color palette was bright and cheerful, with a lovely mood that perfectly suited the spring season.

There were so many statement pieces, from knits and accessories to various types of socks, making it a joy to browse.

Honestly, I initially visited because of the event, but I was even happier to find that the **new collection items were absolutely gorgeous**!

This area showcased the more high-end, original **MINJUKIM brand** lineup!

Indeed, both the materials and designs felt more luxurious, perfect for a special occasion.☺️ (And yes, the prices reflected that!)

MINJUKIM PAQUA Pop-up Event

Near the checkout counter, you can participate in the **lucky draw event**.

You could win a variety of items, from a PAQUA hooded zip-up to earrings, t-shirts, ball caps, case holders, and logo socks!

Participating was incredibly simple:

Follow MINJUKIM's Instagram, take photos or videos on-site, upload them to your Instagram story, and you're immediately entered into the lucky draw!

I won a cute pair of **knee-high socks**! And to my surprise, they even gave me a shopping bag for free? The shopping bag was so adorable, I definitely thought it would be for sale!

I've been to many pop-up events lately, but this was the first time I was so satisfied with the benefits from a **fashion brand pop-up**!

I tried them on as soon as I got home, and they are just too cute!

Seriously, **free knee-high socks of this quality**?! Looking back, it was truly an amazing pop-up find!

It was a great pop-up to casually visit during a trip to Bukchon. Browsing the new spring collection and participating in the event made for a **highly satisfying experience**. If you're planning to visit Bukchon, I highly recommend it!

MINJUKIM PAQUA Pop-up

Wellness Archive Index

Explore the new spring collection and snag free knee-high socks at Hayaan Hanok

Pre-trip (Expectation): ★★★

During Trip (Experience): ★★★★★

Post-trip (Memory): ★★★★★

*What is the Wellness Archive Index?