Houhou Salt Bread Jeonju Review: Must-Try Bakery
Looking for the best bakery in Jeonju? Discover Houhou Salt Bread, a local favorite serving up incredibly soft, buttery, and savory Korean pastries.
Jeonju is world-famous for its incredible food scene, but did you know it's also home to an amazing modern bakery culture? Enter Houhou, a cozy local spot specializing in the trendiest pastry in Korea: salt bread (shio pan).
Whether you're craving something classic, savory, or sweet, Houhou has a massive variety of fresh-baked salt breads. They're perfect for grabbing to-go as a delicious evening snack after a day of exploring the historic streets of Jeonju!


I've eaten more than ten of these salt breads before finally sitting down to write this review. Yes, you read that right—ten!
It all started one weekend when I brought home a massive batch. There's nothing quite like having a kitchen stocked with fresh pastries.
I ended up eating salt bread for breakfast, lunch, and dinner from Saturday through Monday, and I have zero regrets!
📍 Houhou Salt Bread (후후소금빵)
1st Floor, 2 Majeon 3-gil, Wansan-gu, Jeonju, Jeonbuk State
The location is incredibly convenient. It's located right across from the Jeonbuk Provincial Police Agency, with hassle-free parking and plenty of other famous local restaurants nearby to check out.

This savory option featuring rich cream cheese and smoky bacon is an absolute match made in heaven!


And of course, you can't go wrong with a bag full of their classic plain salt bread!
Honestly, you only need one bite to realize that this place is the real deal. It's no surprise they have a massive local following.

I packed half a dozen to take home. Since the weather was quite warm, I portioned them out and popped them straight into the fridge.
Reheating them is a breeze—just a quick spin in the microwave or a few minutes in a toaster oven, and you're back in warm, buttery salt bread heaven!






To be completely honest, every single flavor I tried was incredible. There wasn't a single miss in the bunch.
It's rare to find a bakery where literally everything on the menu is a 10 out of 10, but Houhou definitely pulls it off.

This sausage and jalapeño combination is an absolute game-changer! The spicy kick cuts through the butter perfectly, and the sausage is incredibly juicy.

I honestly wish I had bought two of these. I feel so lucky to have stumbled upon this bakery. I guess my diet will just have to start on Tuesday!
Frequently Asked Questions
Can I get takeout at Huhu, the famous salt bread bakery in Jeonju?
Yes, takeout is available. We recommend enjoying the packaged salt bread as an evening snack.
What flavors of salt bread does the Jeonju bakery Huhu sell?
We offer a variety of options, including savory and sweet salt breads. You can choose and enjoy different kinds of salt bread to suit your taste.
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