HiKR Ground Seoul Guide (2026): K-Pop, Art & Visitor Tips

Hiker Ground (하이커그라운드)

Address: 40 Cheonggyecheon-ro (청계천로), Jung-gu (중구), Seoul (서울시)

Operating Hours: Floors 1 & 5: Mon-Sun 10:00-19:00

Floors 2-4: Tue-Sun 10:00-19:00

Tourist Information Center: 02-729-9497~9

Last admission 20 minutes before closing.

Admission is free (separate charges apply for special programs)

Parking Information & Getting There

Since it's located within the Korea Tourism Organization building,

parking is available for up to 100 vehicles.

Parking fees are ₩1,000 (~$1) for every 10 minutes after the initial 30 minutes,

with a daily maximum of ₩30,000 (~$23).

There's a height limit of 1.7m for vehicle entry.

Since admission is free, you don't specifically need to make a reservation.

However, if you do visit, it's a great idea to join a regular docent tour.

Regular docent tours are held Tuesday to Sunday at 10:30 AM and 3:30 PM.

Directions & Exterior

Since I had stopped at another place nearby beforehand, I didn't use the building's parking lot. Instead, I walked past Cheonggyecheon Gwanggyo (청계천 광교) and made my way to the Korea Tourism Organization building.

Hiker Ground is located inside the Korea Tourism Organization building. Being housed within the Korea Tourism Organization building, which represents Korea, made me feel that a lot of thought and effort must have gone into its creation.

As luck would have it, there was an event where you could get a parasol if you registered for a Digital Tourist Resident Card (디지털관광주민증), so my whole family participated! It was fantastic because parasols are an absolute must when the sun is scorching, and they were giving away exactly what we needed.

Why not try getting your own Digital Tourist Resident Card too?

You can enjoy a variety of benefits!

How to Travel Smartly with a Digital Tourist Resident Card You'd Regret Not Knowing Aboutblog.naver.com

On the right side of the building, you'll find the entrance to HIKR GROUND.

Hiker Ground Internal Facilities Guide

Hiker Ground for Travelers: A Place to Visit with Kids in Seoulblog.naver.com

Hiker Ground, nestled within the Korea Tourism Organization Seoul Center, is a fantastic hub for promoting Korean tourism where you can dive into K-Pop experiences and immerse yourself in media art all at once!

1st Floor: The Captivating Media Wall and Welcome Zone

On the 1st-floor entrance, you'll find stairs, an elevator, and

a unique stair-style resting area.

The Welcome Zone was our first stop, offering a quick orientation to get us ready for the incredible experiences ahead!

Floors 2-5: The True Mecca of K-Pop Experiences!

5th Floor: Panorama Views and the Tourist Information Center

The 5th floor offers breathtaking panoramic views, letting you gaze down upon Cheonggyecheon (청계천) and the vibrant heart of Seoul (서울)!

We hopped on the elevator and ascended straight to the 5th floor first.

Since there's also a Tourist Information Center here, it's the perfect spot to map out your next adventure after diving into the HiKR GROUND (하이커그라운드) experience.

The Tourist Information Center on the 5th floor is open all year round, from 10:00 AM to 7:00 PM,

making it super convenient to drop by whenever you need some guidance!

4th Floor: HiKR Now (하이커 나우)

We took the escalator down one floor,

and found ourselves on the 4th floor!

The most memorable spot on the 4th floor was

the Nomad Custom Hat Shop (노마드커스텀모자샵).

The most memorable spot on the 4th floor was

the Nomad Custom Hat Shop. You could customize hats to your heart's content,

and then purchase your unique creation!

3rd Floor: HiKR Street (하이커스트리트)

HiKR Street is absolutely bursting with fantastic photo zones!

And these photo zones are just the beginning – there are so many awesome facilities here,

making it a truly dynamic space.

There's even a DJ booth like this, where you can actually try your hand at DJing!

With the music blasting, it creates an incredibly energetic and exciting atmosphere!

This area is designed with a Korean street experience concept, featuring convenience stores

and you can even try virtual makeup experiences and more!

There are also various interactive experiences to enjoy.

You can also use the karaoke room for free!

It's not for an extended period, but it's available for you to sing a few songs

for about 5 to 10 minutes.

Sometimes, there was a bit of a line.

You'll also find well-placed vending machines and spaces to rest

scattered throughout.

It truly feels like a Korean street straight out of a K-drama set!

Hikr Street (하이커스트리트) is packed with fantastic photo zones,

making it an absolute paradise for snapping memorable photos.

2nd Floor: K-POP Ground (K-POP 그라운드)

K-POP Ground is the most popular spot at HIKRGROUND (HIKRGROUND),

and it's absolutely buzzing with energy!

There are even special experience zones tailored for international visitors.

You'll also find plenty of aesthetically pleasing spaces perfect for snapping some amazing photos.

Virtual Idol Experience Zone

Using the latest XR (Extended Reality) technology, I was able to experience becoming a K-POP star myself. In a setting that truly resembled a music broadcast studio, I could film myself dancing and singing.

This place is decorated like a music video set.

When filmed, it feels like a music video set,

and it was very well decorated.

MellowTrip's Overall Review

I completely agree with the assessment that Hiker Ground (하이커그라운드) is a space where everyone can have fun. It was a space where diverse content and the latest technology harmonized, making it enjoyable even for those who aren't K-POP fans.

The fact that you can have such a special K-POP experience right in the heart of downtown Seoul (서울) was truly fascinating.

It went beyond being a simple exhibition hall, filled with interactive elements that allowed for direct participation and experience, so I enjoyed myself without realizing how much time had passed. I especially felt it was the best place for family visitors and foreign tourists to enjoyably experience Korean culture.