FC Seoul ROAD TO 7 STARS Pop-Up 2026: My Seongsudong Visit

The Football-Loving Traveler

⚽It's Chuk Jiyoon :)

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:: Pop-up Store ::

🖤 FC Seoul Pop-up Store ❤️​

📑 Contents
01	Stamp Tour
02	Merchandise Shop
03	Playground
04	FC Seoul's Championship Journey

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I recently visited the

2026 FC Seoul Pop-up Store

「ROAD TO 7 STARS」 held at PUBG Seongsu!

I visited around 3 PM on Thursday, October 1st,

and luckily arrived almost at the same time as players

Anderson, Huise, and Ross,

so I got to see them up close!

There was no waiting like on the first day,

so I had plenty of time to explore every nook and cranny 🙂

FC Seoul Pop-up Store

「ROAD TO 7 STARS」

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📅Dates: September 29 (Tue) ~ October 4 (Sun), 2026 (6 days)

⏰Time: 11 AM ~ 10 PM

📍Location: PUBG Seongsu (5 Wangsimni-ro 4-gil, Seongdong-gu, Seoul)

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01 Stamp Tour

First, make sure to grab a

Stamp Tour participation leaflet from the right side of the entrance!

I was among the first 777 visitors each day,

so I even received a giant fan and a pin badge!

STEP 1.	Take a photo next to the photo zone and upload it to social media	1F_Playground
STEP 2.	Leave a cheer message on the Championship Wish Message Wall	1F_Playground
STEP 3.	Browse the Road to 7 Stars Merchandise Shop	1F_Survival Hall
STEP 4.	Take a commemorative photo at the FC Seoul Championship Exhibition Hall	2F_Bootcamp
STEP 5.	Explore the 2026 Season Photo Exhibition	3F_Rooftop
STEP 6.	Watch videos of FC Seoul's past championships	3F_Play Arena
STEP 7.	Exchange for a scratch-off lottery ticket	1F_Playground

After completing 6 missions, at the end,

you can exchange it for a scratch-off lottery ticket with a guaranteed prize!

So, what did my ticket reveal?

⬇⬇ Revealed at the very end ⬇⬇

🎁 Stamp Tour Prizes
1st Place	Player Autograph Session Participation Ticket
2nd Place	FC Seoul Knit Scarf
3rd Place	Road to 7 Stars Reusable Bag
4th Place	Daily changing Replica Pin Button (6 types)

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02 Merchandise Shop

The stamp tour wasn't too challenging;

sometimes the staff would check and stamp for you,

and there were also convenient self-stamp zones available.

The highlight of this FC Seoul pop-up store was definitely the

Merchandise Shop!

Inspired by their championship-winning seasons,

a wide array of merchandise was released!

If it were like before, I would have bought everything without hesitation, but

>>> Unemployed people, curb your spending <<<

>>> Unemployed people, curb your spending <<<

>>> Unemployed people, curb your spending <<<

Because I chanted this a hundred times before going...

The most coveted item this time was

the knit muffler!

First of all, it's been a while since they released special merchandise like this,

and it's a knit muffler, not a regular printed one?

The club really put some serious thought into preparing this...👍

Personally, I'm not a big fan of replicas,

so a muffler symbolizing the championship season

was what I wanted most 🥹

And the collaboration items with YESEYESEE

were also pretty!❣️

If you wear the white uniform in a baggy style,

it would look great, and

the windbreaker is quite thick too!

The photo booth was unfortunately out of order due to a system error ㅠ,

and the phone cases are fantastic 👏👏👏

They don't look overtly "fan-merch" and are super pretty.

Especially the collaged ones!!

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03 Playground

While doing the stamp mission,

I got to explore all three floors of PUBG Seongsu,

and besides that, there were various events at the Playground (Plaza),

so it was fun trying out different things.

✔ Player Championship Promise Wall​

First, I looked at the Player Championship Promise Wall with a "we'll see about that" attitude,

ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

(Some players were playing it safe, though 😏)

Players Andersson, Huiz, and Ross also

walked around the whole place,

then took photos and signed autographs with fans at the Playground 🤩

If I'd known Anderson was going to be here today,

I would've totally queued up for an autograph! ㅠㅠ

(You never know when luck might strike,

so make sure to bring a marker! ☘️)

✔ Record Pizza​

And guess what? Record Pizza, run by none other than player Park Chu-young, has set up shop here too!

So if you time your visit around a meal, grabbing a pizza would be an awesome idea.

(Just a heads up, no beer, sadly ㅠ)

I totally forgot about this and bought gimbap and tteokbokki as soon as I arrived at Seoul Forest... sigh 😮‍💨

✔ PUBG Cafe​

As special menu items for the FC Seoul Pop-up Store,

you can also enjoy the Berry Commando (~$3) and the Seoul Pound Cake (~$3)! Haha!

Get them as a set and receive a ~$1 discount!

There are also spaces available on the 2nd and 3rd floors,

so you'll see some people staying for quite a while.

✔ Catch 7.77 Seconds

This is a game where you press a button at exactly 7.77 seconds,

all to wish for the team's 7th championship!

When I arrived at PUBG, I saw someone hit 7.76 seconds! Unbelievable! ㄷㄷㄷㄷㄷㄷㄷㄷ

I was nowhere close with 7.21 seconds...

but my boyfriend hit 7.71 seconds! ❗❗❗

✔ Aiming for the 7th Championship! Cannon Shot

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Cannon Shot is a game where you try to score a goal right in the center,

but guess what? I was nowhere near that either, was I? Hahahaha!

You get two chances!

The kicking position varied depending on whether you were a child, a woman, or a man. LOL!

That championship poster... I really want it... Ahh.

✔ Scratch Lottery​

After collecting all 6 stamps from the stamp tour,

I exchanged them for a scratch lottery ticket where everyone's a winner! ^^

4th place, hahahahahaha!

Yep... I scored a pin badge! ♡

Where has all my luck gone~~~~☘️

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04 FC Seoul Championship

It's already my 21st year as an FC Seoul fan...

Since 2006, I've experienced them winning the championship 3 times.

Back then, being at the stadium felt natural,

but looking back now, I realize how lucky I've been to always be there in person, haha!

This year, from the start of the season,

they've created a clear point gap with the second-place team, which means their

championship is pretty much guaranteed!

It feels like they've been able to leisurely prepare these pop-up store events because of this, haha!

Seeing the championship trophy, championship season uniforms,

and video footage brings back so many fresh memories! 🌱

Still, I'm incredibly grateful that I was able to dedicate my teens and twenties

to FC Seoul; that was truly my luck,

and to be able to be so passionate about something is a true blessing~!

And just like that, we wrap things up!

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From having a small photo exhibition at Seoul Station,

and being so grateful even for that,

finding it so much fun that I went to see it every single day,

it all feels like just yesterday.

I truly hope that, going forward, this team

continues to lead the entire league

and becomes everything to someone.

❤️

Since it's being held until this Sunday,

if you're a fan of football, definitely give it a visit!