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Step into the Amuse Seongsu Flagship Store in 2026 and unleash your inner designer! Create a custom lip tint with unique cap embellishments and discover the adorable Monchhichi collaboration.
Get ready to unleash your creativity and design your very own custom lip tint at the Amuse Seongsu Flagship Store!
Here's my full review of this unique K-beauty experience in Seoul.
Amuse Seongsu Flagship Store |
📍 Amuse Seongsu Flagship Store
10-2 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
⏱️Daily 11:00 AM - 8:30 PM
✅️Monchhichi Edition Event currently running!
✅️Tint engraving & cap customization services
✅️Seongsu exclusive colors available
1. The Amuse Monchhichi Edition
As soon as I stepped into Amuse, I was greeted by Wonyoung (a popular K-pop idol) advertising the Monchhichi collaboration.
Seriously, how can someone be so beautiful?
The Amuse Monchhichi collaboration event is exclusive to the Seongsu flagship store.
Not just one or two, but five gifts are available!
It's a popular spot for international visitors, so the information was also provided in English.
You can click on the photos to enlarge them and see the types and prices of the Monchhichi collaboration products.
2. Amuse Tint Varieties & Engraving Event
Personally, I wasn't super interested in the Monchhichi collection, so I just followed my friends around while they browsed and tried on a few tints.
I tried on a unique shade called 'Caffeine Cherry Gloss,' thinking it would be cool, but it didn't quite suit me.
I used to like a red with a hint of chocolate before...
Anyway, I almost lost interest at this point...
On the left are the popular Amuse Dew Tints, and there was also a Dew Balm.
On the right, they even had ring lip balms and Amuse keyring lip balms! How innovative!
The K-beauty market is so competitive, it's amazing to see such unique differentiators.
Looking at the photos now, I realize the products are arranged by personal color types: Spring Warm, Autumn Warm, Summer Cool, and Winter Cool! That's so smart!
And then, my eyes caught sight of the colorful caps...
That's right, you can customize the caps of Amuse lip glosses! I couldn't resist this!
3. Amuse Seongsu Events: Tint Engraving & Cap Customization
There are two main Amuse Seongsu events:
A complimentary engraving service when you purchase a tint, and a tint cap customization service when you buy two or more items, including a Jell-Fit Tint.
This means if you choose a tint product with a transparent cap, you can fill the inside with beautiful beads!
After payment, a staff member will open the cap for you to fill.
Aren't these colorful beads just adorable?
Yellow, green, and pink are the main themes.
They say you should only fill about one-third for the cap to close, but you can fill it up to just under half.
Be careful not to put too many large beads, or they won't move around as much, which might make it less pretty!
And here's my completed custom tint!
Hehe, I chose cheerful yellow and green fruit beads with sparkling yellow stars. So cute!
The tint cap customization zone even has a monitor, so you can take fun selfies like in the picture on the right! It's a great spot for Instagrammers.
Check out the Amuse 'Tokyo Cherry' shade!
The photo has a bit of a filter, so it's not the exact color, but I'm absolutely thrilled with both the shade and my custom cap. Overall, a fantastic experience!
This was my review of the Amuse Seongsu Flagship Store, featuring the Monchhichi collaboration and the fantastic custom tint service!
The Amuse Seongsu Flagship Store is located at 10-2 Yeonmujang-gil, Seongdong-gu, Seoul. It operates daily from 11:00 AM to 8:30 PM.
The tint cap customization service is available when you purchase two or more tint products, including the Gel-Fit Tint. This service is only applicable to tint products with transparent caps.
The Monchhichi collaboration event is exclusively held only at the Amuse Seongsu Flagship Store. During this event, you can receive 5 different gifts, and English guidance is also provided for international visitors.
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