Amore Seongsu Seoul Review 2026: Beauty Experiences & Samples

Amore Seongsu, one of only three Amore flagship stores in the entire country!

I visited with high expectations, as it's an official Amore store operating in just three locations: Yongsan, Seongsu, and Busan.

Amore Seongsu is located just a 5-minute walk from Seongsu Station Exit 2.

It truly captured the unique vibe of Seongsu's architecture; from the street, it didn't immediately strike me as a beauty store.

But, just like many of Seongsu's trendy spots, the moment you step inside, a whole new world unfolds.

Upon entering, you'll first encounter the information desk.

You can leave your belongings here or even rent a portable charger.

Amore Seongsu is designed in a U-shape, encircling a central garden,

making it a truly delightful place to explore every corner!

Currently, Amore Seongsu is hosting an escape room pop-up until October 18th,

and the entrance area was decorated accordingly.

A review of the escape room I experienced with my own money – it was totally worth the ~$11!

Amore Seongsu Escape Room Pop-up, Crime Scene Beauty Survival: My Honest Review (No Spoilers)blog.naver.com

Cleansing Room

After passing the information desk, the very first space you'll encounter is the Cleansing Room!

Here, you can experience Amore's cleansing products and explore a daily skincare routine.

Moving past the Cleansing Room and further inside, you'll discover the Beauty Library.

This space was designed like a typical cosmetics store, allowing you to browse and test a wide array of Amore beauty products.

With AI Skin Analysis,

Get Your Own Personalized Essence Recommendation

Here's one experience at the Beauty Library I absolutely have to recommend!

It's an experience where you get your skin analyzed by AI to diagnose its condition and receive a personalized essence recommendation.

When you first tap the 'Start' button, the camera takes a photo of your **skin**,

You can actually try applying different **essence textures** to find your favorite!

After completing a quick survey about your skin,

you choose your essence's initials and label color, and then—voilà!—your very own **skin report** is complete!

This way, you can get an overall diagnosis of your skin's condition and then purchase a **custom essence** tailored just for you!

The custom essence costs **~$36**.

My pigmentation and heat sensitivity were good, but my trouble spots were apparently 'serious'! 🥲

It's truly fascinating how you can customize such a wide range of products to create your very own personalized essence!

Similar to the AI skin analysis, there was also a **Custom Match** service where you could customize HERA's best-selling Silky Stay Foundation and Black Cushion!

Venturing further inside, you'll discover a space called **Makeup & Life Blending**.

This area is a themed space for makeup looks, redecorated with different concepts each season.

Step out from here, and you'll find the **Garden Lounge**, offering views of the central garden.

The central garden, right in the middle of the building, is said to be an **ecological garden reminiscent of Jeju Island's primeval forest**!

Perhaps it was because I visited in the summer, but the lush, fresh ambiance made me feel like I was on a refreshing getaway! :)

And finally, the last space: the Artist Room!

This is where they host a variety of beauty classes.

You can book currently running classes on Amore Seongsu's official website.

The website is available in English, Korean, Japanese, and Chinese!

Amore Seongsu Sample Event

Last but not least, if you visit Amore Seongsu, you can receive this month's sample just by following them on Instagram!

After my friend and I experienced the escape room pop-up, we also participated in a review event and got a generous haul of samples to share! :)

If you're visiting Amore Seongsu, make sure not to miss out on the sample event!

Amore Seongsu

Wellness Archive Index

A delightful space where you can explore diverse beauty experiences and sample events.

Pre-trip (Expectation): ★★★

During trip (Experience): ★★★★

Post-trip (Memory): ★★★

*What is the Wellness Archive Index?