PACE Coffee George Town Review 2026: An Aesthetic Brunch Cafe
Step into the warm, inviting ambiance of PACE Coffee, a must-visit brunch spot in George Town, Penang. Enjoy artisanal coffee and delightful bites.
Penang George Town Cafe
PACE Coffee
Hello, fellow explorers!
As a travel blogger always on the hunt for unique experiences, I can tell you that Penang is absolutely brimming with charming cafes.
Before my trip, I spent countless hours scouring Instagram and YouTube, saving a long list of must-visit spots.
Today, I'm thrilled to share one of my top finds:
PACE Coffee, a delightful brunch cafe nestled in the heart of George Town.
PACE Coffee Location & Hours
📍 PACE Coffee
397, Beach St, Georgetown, 10300 George Town, Penang, Malaysia
Location
PACE Coffee is conveniently located on Beach Street.
It's situated near the vibrant jetties, with Lim Jetty being the closest.

Operating Hours
Monday-Friday: 9:00 AM - 5:00 PM
Saturday-Sunday: 8:30 AM - 5:00 PM
Since they don't open in the evenings, it's best to plan an early visit to enjoy the serene atmosphere.
We made sure to arrive right at opening time!

Keep an eye out for the small sign; it's easy to miss!
A Look Inside the Cafe

Stepping inside, I was immediately captivated by the warm, inviting ambiance.
The cafe's aesthetic is absolutely picture-perfect – truly Instagram-worthy!
I couldn't stop snapping photos.


Luckily, we arrived early, and there was only one other table occupied, allowing us to capture the beauty without interruption.

The natural wood elements blend seamlessly with lush greenery, creating a comfortable and inspiring space.
I even touched the trees, and yes, they're all real!


Every corner of PACE Coffee is thoughtfully designed, which explains why it's such a highly recommended spot on social media.


Most patrons in the morning were enjoying brunch.
Though we opted for just a light morning coffee as we had plans for another meal at Teksen Restaurant.



Interestingly, out of the four other tables, we were the only Asian visitors; most seemed to be European, with a diverse age range, all savoring their brunch and coffee.

I'm already dreaming of returning to try their brunch, but with so many other cafes on my Penang list, I'm not sure when I'll make it back!😢
PACE Coffee Menu



PACE Coffee offers a delightful selection of baked goods, including cakes and croissants, alongside heartier options like burgers and various toasts.




Their beverage menu is equally diverse.
One fantastic aspect of many Penang cafes, including PACE, is the availability of oat milk or soy milk alternatives.
This is a huge plus for those of us with lactose intolerance, allowing us to enjoy a refreshing iced coffee in the morning without worry!
I noticed many guests opting for the Bagel Benedict for brunch.
While delicious, the brunch items are priced around ~$7, which isn't exactly a budget option when considering the overall cost of living in Penang.
Drink Review

Flat White (~$3)
My husband ordered the warm Flat White.
Many coffees I've tried in Penang tend to have a noticeable acidity, and while this one had a hint, it wasn't overpowering.

You could tell the baristas put great care into preparing each cup.
The milk foam was incredibly smooth, making for an overall delicious and mellow coffee.

Iced Oat Milk Latte (~$3)
I chose to upgrade my latte to oat milk, which added an extra ~$1 to the price.
As soon as it arrived, I was captivated by the beautiful presentation and couldn't stop taking photos!

They also provided a small note, which seems to vary with each order.
While perhaps not profoundly significant, receiving such a thoughtful message in the morning certainly brightened my day.

Overall Verdict
George Town is brimming with beautiful cafes, each with its own unique concept.
But if you're seeking a brunch spot with a warm, inviting, and aesthetically pleasing vibe,
I wholeheartedly recommend PACE Coffee!
It can get quite busy around lunchtime, so consider an early morning visit to enjoy a peaceful coffee and a delicious brunch.
I hope this post helps you plan a wonderful and memorable trip to Penang! ❤️
Frequently Asked Questions
Is PACE Coffee in George Town, Penang, open in the evenings?
PACE Coffee operates from 09:00 to 17:00 on weekdays and from 08:30 to 17:00 on weekends. It is not open in the evenings, so please check the operating hours when you visit.
How much does an oat milk latte cost at PACE Coffee?
An oat milk latte costs 16 Ringgit. There is an additional charge of 3 Ringgit to change from a regular latte to an oat milk latte.
What is the approximate price of the Bagel Benedict brunch menu item at PACE Coffee?
Many customers enjoy the Bagel Benedict for brunch at PACE Coffee, and the price is approximately ~$7. Considering the cost of living in Penang, this is not considered cheap.
Near which jetty is PACE Coffee located on Beach Street in George Town, Penang?
PACE Coffee is located on Beach Street, near where various jetties are gathered. The closest jetty is Lim Jetty.
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