Sweet Park Shinsegae Gangnam: Seoul Dessert Guide 2026
Discover Sweet Park at Shinsegae Gangnam, Seoul's ultimate dessert hall. Explore 36 famous bakeries featuring premium fruit mochi, viral ribbon pastries, and artisan cakes.

Gangnam Shinsegae Sweet Park
Top Dessert Recommendations




Did you guys know this?!
On the B1 floor of Shinsegae Department Store Gangnam,
there's a magical place called Sweet Park
where 36 of the most famous and delicious dessert shops are gathered!
01 How to Get to Sweet Park
02 Hanjeongseon, Fruit Mochi 🍓
03 Muet, The Original Ribbon Pastry 🎀
04 Eastwood, Egg Tarts 🥧
05 Sly Fox, Cakes 🎂
What We'll Cover:
As a certified dessert lover, I absolutely couldn't pass this up!
From essential Sweet Park info
to the delicious dessert spots I personally scoped out,
let me share my ultimate sweet guide with you!
01 Sweet Park Basic Info
How to get there, operating hours, and store info
📍 Shinsegae Department Store Gangnam Branch
176 Sinbanpo-ro, Seocho-gu, Seoul
📍 Sweet Park Shinsegae Gangnam
Central City, 176 Sinbanpo-ro, Seocho-gu, Seoul
📍 Central City, 176 Sinbanpo-ro, Seocho-gu, Seoul
⏰️ Mon, Tue, Wed, Thu: 10:30 AM - 8:00 PM
⏰️ Fri, Sat, Sun: 10:30 AM - 8:30 PM



To find your way to Gangnam Shinsegae Sweet Park,
it's easiest to head towards the Shinsegae Department Store entrance
from Express Bus Terminal Station, Subway Exit 8.
It's located on the B1 floor, so make sure to look downstairs
rather than heading to the upper levels!
02 Hanjeongseon, Fruit Mochi 🍓



📍 Hanjeongseon Shinsegae Gangnam
Central City, 176 Sinbanpo-ro, Seocho-gu, Seoul
The first spot I visited in Sweet Park
was Hanjeongseon, famous for its fresh fruit mochi (chapssaltteok)!


Filled with fresh whole fruit, this was the absolute perfect dessert for me.
They have beautiful gift sets, making them perfect for gifting,
and they also sell insulated cold bags (~$1) separately,
so you can carry them around safely even during a long shopping spree.




Look at these gorgeous, glittering rice cakes!
They offer a wide variety of fruit options like Shine Muscat,
gold kiwi, and strawberry.
They also had the super-trendy
Dubai chocolate-flavored ones as well,
but since it's not really my thing, I skipped those.

Adding an insulated cold bag costs an extra ~$1, but
it is absolutely worth it to keep these fresh rice cakes cool!
03 Muer, the OG Ribbon Pastry 🎀

The second Sweet Park shop on my list is
Muer, famous for its adorable ribbon pastries!
This spot actually took over where Beton used to be,
and the pastries here are simply dazzling ✨




With so many options to choose from,
I highly recommend Muer if you're a true bread lover!
04 Eastwood, Egg Tarts 🥧

📍 Eastwood, Shinsegae Department Store Gangnam Branch
B1, Shinsegae Department Store Gangnam, 176 Sinbanpo-ro, Seocho-gu, Seoul
Eastwood is famous for being an absolute egg tart haven!
But did you guys know this?!


They've released a Dubai chocolate egg tart!
The original is fantastic, but a Dubai version? Amazing!
They also come in various sizes,
so you can pick whatever fits your craving.
05 Sly Fox, Cakes 🎂




📍 Sly Fox, Shinsegae Department Store Gangnam Branch
Sweet Park, B1, Shinsegae Department Store Gangnam, 176 Sinbanpo-ro, Seocho-gu, Seoul
If you're a dessert enthusiast who loves cakes,
you absolutely have to check out Sly Fox.
It's incredibly delicious 🎂




While their fruit cakes are wonderful,
I personally loved the rich, intense tiramisu—
it pairs beautifully with an iced Americano.


Here is the pricing and packaging info!
Each cake cup is in the ~$6 range,
and packaging is free if you order 2 or more cakes.
If you're only packaging 1,
there is an ice pack fee of under ~$1.


I ended up getting one single-packaged cup as a gift,
and two for myself to enjoy like this!


✔️ Mugwort & Strawberry
Since this cake isn't overly sweet,
it seems absolutely perfect for parents or anyone who prefers a more subtle sweetness.
Personally, it wasn't quite my style, though!

✔️ Tiramisu & Strawberry + Chocolate
The tiramisu we devoured in a single sitting
and the Strawberry Chocolate cake!
Wondering where to head this weekend?
How about Sweet Park at Shinsegae Gangnam?
With so many incredible desserts gathered in one spot,
it's a true paradise for any dessert lover.
Frequently Asked Questions
What are the operating hours of Gangnam Shinsegae Sweet Park, and how do I get there by subway?
Sweet Park is open from 10:30 AM to 8:00 PM, Monday through Thursday, and until 8:30 PM from Friday to Sunday. You can easily find it by taking Exit 8 of Express Bus Terminal Station, entering the Shinsegae Department Store, and heading down to the 1st basement floor (B1).
How much does it cost to add a cooler bag when purchasing fresh fruit mochi at Hanjeongseon?
When buying mochi at Hanjeongseon, requesting a cooler bag incurs an additional cost of ~$1. This is very useful for maintaining freshness if you need to carry it around for a long time while shopping.
What special menu items does the Eastwood store sell besides the original egg tart?
In addition to the original menu, Eastwood sells the recently launched Dubai egg tart. It is available in various sizes, so visitors can choose according to their preferences.
What is the policy for extra ice pack charges when getting cupcakes to-go at SlyFox?
At SlyFox, ice pack packaging is provided free of charge when you take out two or more cakes. However, if you only take out one cake, a separate ice pack fee of ~$0 is charged.
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