Stussy New York SoHo 2026: Prices, Exclusives & Guide
Looking to cop exclusive streetwear in NYC? Here is your complete 2026 guide to the Stüssy SoHo store, including prices, stock tips, and what to buy.
If you're hitting up New York City for some serious retail therapy, SoHo is an absolute must-visit. It's the ultimate playground where high-end luxury houses sit right next to iconic streetwear heavyweights like Stüssy, Supreme, and Madhappy.
Today, we're diving deep into the Stüssy New York store. I'm breaking down the 2026 prices for their highly coveted short-sleeve tees, including the exclusive Stüssy New York chapter shirts!
(Spoiler alert: Buying these at retail in the US is way cheaper than paying international markups or resale prices, making them the perfect NYC souvenir.)
1. Stüssy New York Location & When to Go
📌 Where to find it:
There is only one Stüssy chapter store in Manhattan, located right in the heart of SoHo. If you're coming from Times Square, it's a quick 15 to 20-minute subway ride downtown.
📍 Stüssy New York
50 Prince St, New York, NY 10012, USA
Insider Tip: Weekends here are absolute madness. The store gets packed with both locals and tourists, and the line to get in often wraps around the block.
If possible, visit on a weekday morning. By the afternoon, the most popular sizes and styles are usually sold out for the day!
There's no need to camp out before opening, though. I dropped by around 2:00 PM on a weekend and waited about 30 minutes. When I went back around noon on a weekday, I walked right in without any wait.
2. Stüssy T-Shirt Prices & The "Ask" System
The undisputed champion of NYC shopping lists is the exclusive chapter tee.
Stüssy New York Tee: $45
At $45, this is an incredible deal for an exclusive piece. They carry sizes ranging from S to XL, and during my visit, they had it in white, grey, and navy.
Keep in mind that the later you go—especially on weekends—the slimmer the pickings. Sizes S through L in white and grey are always the first to vanish.
When I went on the weekend, I managed to snag the very last navy XL they had. I had to return on a weekday to grab the smaller sizes I actually wanted.
Tip for women: If you're looking for smaller sizes, a weekday morning visit is non-negotiable.
Regular Short-Sleeve Tees: $50
They also stock plenty of standard Stüssy graphic tees without the "New York" chapter branding. Ironically, these standard shirts actually cost $5 more than the city-exclusive ones!
Stüssy World Tour Tee: $50
While you can find the World Tour tees globally, buying them straight from the source in the US is by far the cheapest option. (I checked prices internationally just two weeks later, and the markup was real!) They had these in classic black and white, and I picked up a black one as a gift.
Crucial Shopping Detail: The Stüssy NY store operates on a display-only system. You can't just browse the racks, grab your size, and head to the fitting room.
Instead, you need to flag down a staff member, point to the display item you're interested in, and tell them your size. They will then head to the stockroom to fetch it for you. Don't be shy about asking!
3. Shorts, Hats, and Accessories
Sweatshorts: $70
They had a solid variety of shorts, mostly located on the tables near the register. The inseam on these leans a bit short, but I grabbed a pair because they're perfect for throwing on before playing tennis.
Hats: $50
Sunglasses: $180
The accessory game here is strong. Check out the photos above to get an idea of the current hat and sunglass rotations.
4. Long Sleeves & Extra SoHo Tips
They also carry crewnecks featuring the Stüssy New York logo. Given that NYC weather can be notoriously chilly, the store actually dedicates a lot of floor space to long sleeves and hoodies compared to short sleeves.
Because they strictly limit the number of people inside at any given time, the shopping experience itself is surprisingly relaxed once you make it past the door. You won't be bumping elbows while trying to look at the gear.
SoHo is a bit of a trek from Midtown, and lines are a universal truth for the neighborhood's best stores. Learn from my mistake: don't make two separate trips! Hit the neighborhood on a weekday morning to get all your shopping done efficiently.
📌 Other Must-Visit Stores in SoHo:
- Supreme
- Madhappy New York
- New York or Nowhere
- Glossier
- MoMA Design Store
With the exception of Glossier and the MoMA Design Store, expect a line at all of these spots. But they are absolutely packed with trendy, aesthetic NYC souvenirs, making them well worth the wait. Make a day out of it!
Final Pro-Tip: Public restrooms are basically unicorns in SoHo—they don't exist. Your best bet is to take a shopping break at one of the neighborhood's many aesthetic cafes, buy an iced coffee, and use their restroom!
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