Miffy Store Haeundae Review 2026: Busan Limited Goods & Prices

For this Busan trip, I booked accommodation in Gwangalli,

and spent one day in Gwangalli and another in Haeundae!

Near one of the places I visited in Haeundae, I discovered a Busan Miffy Store, the Haeundae branch!

It wasn't on my original itinerary at all,

but come on... I just *had* to go, right? 😄 Thanks to my friends who came along! 🫶

These days, I've unintentionally started collecting regional Miffys, one by one...

N years ago, during a global challenge, I visited Miffy's hometown near Amsterdam...

Then on a business trip to the Netherlands, I adopted a Nijntje from Delft...

In Gyeongju in July, I bought a Seokguram Miffy...

I also saw Miffys in Japan, but they were regular Miffys, so I didn't buy any...

And this time, guess what? I ended up buying a Busan Miffy!

At a Glance

Quick-quick Korean mode activated!

21 Dalmaji-gil 62beon-gil, Haeundae-gu, Busan

Near Haeundae Blueline Park

⏰ Opening Hours

Weekdays 10:00~19:50

Weekends 10:00~20:50

🅿️ Parking

No dedicated parking

"Blueline Park Mipo Station Parking Lot" in the same alley

or use nearby paid parking lots​

(The alleys around the parking lot are very complex, so public transportation is recommended)​

👥 Waiting / Crowd​

I went around 7 PM on a weekend, and while there were quite a few people,

there was no waiting line outside, and I got in right away.

It was bustling inside, but not so much that you couldn't browse!

It felt just like any popular Seongsu-dong shop... there are always this many people, you know.

Store Exterior

Pretty darn cute!

Right from the entrance, a Miffy in a sailor outfit welcomes you!

And the store was surprisingly bigger than it looked from the outside.

Rather than being super wide, it has a long, continuous structure extending inward 😄

Honestly, I was expecting a character shop like any other Miffy store,

with just a few Miffy dolls and that's it.

But once I went inside, there was surprisingly *everything*!

Dolls, keyrings, pouches, bags, lunchboxes, stationery,

blankets, tumblers, umbrellas, household goods, even beach bags...

I'll post real photos of everything below!

It felt like they made pretty much anything that *could* be made with Miffy, haha!

Oh, but there were a lot of people, and the store layout wasn't very well organized,​

so the store itself felt a bit chaotic.

The Gyeongju Miffy Store felt like you could just walk through in one direction,

but at the Busan branch, with people standing everywhere in the long space,

you had to move back and forth a bit, which wasn't ideal.

Still, I managed to pick out a good Miffy keyring and check out the photo zone,

spending about 10 minutes browsing, and it took about 15 minutes in total, including payment.

Busan Limited Edition Goods List

Miffy Keyrings: Jagalchi, Train, Marine, Sailor Editions

Honestly, the biggest reason I came here

was for the Busan limited edition Miffys!!!

First, let's take a look at the full shot.

Aren't they absolutely adorable? 🥹🤍

Seriously, how can Busan have so many limited editions, and all of them so cute?

Cute Miffys are waiting for you here!​

Which Miffy catches your eye?​

There were more types than I expected!

The Jagalchi Miffy truly captures that Busan vibe perfectly!!

From the hat to the apron and the color combination, anyone can tell it's Jagalchi.

It's so unique and cute that I seriously considered buying it,

but the problem is, it's a bit too flashy to hang on my bag...

But then again, if you take away some of its colors,

it wouldn't be the Jagalchi Miffy, would it?

So, I cleanly gave up on it! (Though I still regret it a little!)

And what I ended up buying was the Marine Miffy Keyring!

Honestly, this one felt like it was made to be overtly cute,

and I worried it would be too cute – not just "cute" but CUTE – to hang on my bag.

I debated whether to buy it or not, you know?

But since I decided against the Jagalchi one, I chose this friend.

Oh, right, Sailor Boris... he had freckles,

and I'm sorry, but those spots made him a bit too much for me, so he was out.

I didn't like this friend, so there isn't even a group photo of him.

Huh? I just looked it up while writing this review, and apparently, it's Barbara.

I take back calling it Freckled Boris. Duìbuqǐ, Gomen'nasai, Sorry!

Anyway, the Sailor Miffy and Jagalchi Miffy also come in larger doll sizes.

True to its Haeundae location, they even had a train edition!

The famous Capsule Train at Blue Line Park is right nearby,

so if I had gotten off that and come in, I might have been tempted to buy it.

But I haven't ridden it, so I wasn't really interested, haha...

I guess the packaging looked a bit cluttered, so it didn't really catch my eye.

The dolls themselves are cute, and with Melanie (the brown Miffy) included, they're absolutely adorable!

Oh, but wait, it turns out they're not just 'Miffy and the bear' – they all have proper names!

Oh, and there's also a Miffy Traveler Edition keyring, but this one

didn't really appeal to me, so I only have this many photos... hehe.

Other Merchandise List

It really feels like I captured everything!

Oh, there are just so many types of these, so I'll let the photos do the talking!

Keyrings, Pouches, Eco-bags, Backpacks, Lunch bags, Cooler bags, Beach bags

Lunchboxes, Chopsticks, Stationery, Dick Bruna items, Japanese imports, Knitted Miffy​

and so on – there are truly so many!

Japanese imported products are definitely on the pricier side.

And Dick Bruna products are also expensive.

On the other hand, regular Miffy merchandise or the Busan limited editions are totally fine! Haha

Especially for the Busan limited edition items, if you think of them as travel souvenirs,

I think the price is quite reasonable.

I'm definitely not just saying that to rationalize my purchases, am I?

If you're a Miffy fan, it's actually easier than you'd think

to walk out with something in your hands....

But my 'strong-willed' friends didn't buy anything.

Honestly, I'm buying all this for the blog post!

Oh, right, the paper shopping bags are quite expensive,

but the plain plastic bags (with nothing drawn on them) are ~$0.🙂‍↕️

Perhaps they're pricing the cuteness?

Also, tax refunds are not available in-store, and I heard they aren't available at the airport either.

Photo Zones

Not sure if these are photo zones or just decorations...

I thought it was just a store selling merchandise,

but there were actually quite a few spots inside to take photos!

This one is next to the cashier, so it's not really a photo zone, haha...

but it's so cute, I had to share it.

Since it's a Busan concept, there's a lot of blue,

and elements like ships and trains keep appearing, haha.

There are also mirrors, so mirror selfies are definitely a go!

If the Gyeongju Miffy Store had a hanok (traditional Korean house) vibe,

Busan is totally all about that ocean feel!!

Finally, there was this block Miffy,

and even though it was a bit dark, it was so cute I just had to snap a bunch of photos!

Overall Review

I'd recommend it! ^_^

So, here's my overall review:

👍 Recommended

Especially since the Busan limited editions are really well-made,

local Miffy collectors should prepare yourselves...

because I ended up 'adopting' another Miffy!

🤔 Hmm... Maybe not for everyone...

You don't necessarily have to buy general merchandise here

(It's cheaper online ^_^)

Dick Bruna and Japanese imported products are definitely on the pricier side!

And on a weekend evening, it gets pretty crowded,

and the store layout wasn't super easy to navigate.

So, if you're not particularly interested in Miffy, it's not somewhere you'd go out of your way for,

but if you're a Miffy lover or specifically after Busan limited edition merchandise, then I highly recommend it!

My next goal has now become Geoje Miffy...

Next time, I'll be back with a review of the Gyeongju Miffy Store, where I spent even more!

That's all for now~

Here are a few more cute Miffy items I love! 🐰🤍