Oz's Gift Shop Gwangalli: Sanrio, Keyrings & Souvenirs 2026

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BUSAN

Oz's Gift Shop (오즈의 선물가게)

Busan (부산) Gwangalli (광안리) Souvenir Shop: Turtles, Hello Kitty, Rings, Keyrings, Squishies

© Yeoreum | Text & Photos

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Located right by Gwangalli Beach (광안리 해수욕장)

Oz's Gift Shop

Keyrings, rings, miniatures, squishies, and more,

along with character merchandise like Hello Kitty (키티) and anime goods,

and true to its name, it's packed with delightful items perfect for gifting.

It was such a joy just browsing through everything!

1. Oz's Gift Shop

Operating Hours

Mon ~ Fri 13:00 ~ 20:00 Sat ~ Sun 11:00 ~ 21:00

From Busan Subway Line 2 Geumnyeonsan Station (금련산역),

it's about a 5-minute walk,

and with Gwangalli Beach right in front,

it's a perfect place to pop into when you need a break from the heat after exploring the beach.

While the shop isn't huge,

it's packed with accessories, dolls, figures, and other items

that there was still so much to see, everywhere you looked!

If you want to take your time and browse every single item,

I'd recommend setting aside a generous 15 minutes for your visit.

2. Sanrio (산리오)

From Sanrio character merchandise, including Hello Kitty,

to dolls, figures, water bottles, cups, combs, fans, and various other household items,

a wide variety of items were on display.

They aren't all concentrated in one place;

they're scattered throughout the shop,

so you'll have to enjoy rummaging around by hand to find your treasures.

It truly felt like a treasure hunt, haha!

From cute keyrings to handmade figures,

there were so many unique and charming accessories.

And with prices that aren't too steep,

if you discover an item that truly catches your eye,

it would make a wonderful gift or a special souvenir.

They even have Sanrio random boxes, so why not give it a try!

3. Miniatures & Keyrings

There's a fantastic variety of miniatures here,

from alcoholic beverage brands like Chum Churum (처음처럼) and Cass (카스),

to characters like Fruit Jjanggu (과일 짱구), Teletubbies (텔레토비), Tanning Kitty (태닝 키티), Hamtaro (햄토리), and more.

There are so many detailed items,

it's truly delightful to examine each one.

The miniature magnets also boast incredible detail,

making them perfect for decorating your fridge!

You could also discover adorable items perfect for travel souvenirs,

like lucky four-leaf clover keyrings or charming seashell and fish keyrings that perfectly capture the vibe of Gwangalli (광안리) in Busan.

There were so many cute trinkets to explore!

Shugo Chara! (캐릭캐릭체인지), a nostalgic anime! LOL

Since it was a cartoon I really enjoyed as a child,

even though I don't usually carry keyrings, this one secretly caught my eye.

4. Keycaps

Keycaps were really trendy for a while, weren't they?

At Oz's Gift Shop (오즈의 선물가게), a souvenir shop in Gwangalli, Busan,

there were products with various designs and click feels.

Among them, this Crayon Shin-chan (짱구) product was fascinating.

This particular Crayon Shin-chan keycap

felt like snapping off a piece of chocolate,

making me want to keep playing with it.

There were also cat paw designs with a distinct tactile feel,

but I liked the click feel of this product the best.

5. Squishy Toys

Now that the keycap trend has passed,

the trend is now all about soft, squishy items and squeezable toys that fit snugly in your hand!

You can press the products to compare their textures,

and then buy your favorite one.

The turtle melon bread squishy is even said to smell like melon!

This milk bread squishy is incredibly soft and has a delightfully chewy texture...

it's seriously amazing!

6. Character Goods

Besides trinkets and squishy items,

there were also anime and cartoon character goods.

There were Demon Slayer (귀멸의 칼날) acrylic goods, ballpoint pens,

and figures, among other things.

Located near Gwangalli Beach (광안리 해수욕장) in Busan,

it boasts excellent accessibility.

With a wide variety of cute trinkets

and character goods, it was a great place to browse.

If you're looking for a souvenir shop in Gwangalli, I highly recommend Oz's Gift Shop!

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🥩 A delicious Gyukatsu restaurant just a 1-minute walk from the souvenir shop