Busan Film Festival 2026: Pop-Up Stores & Merch Guide

Busan in October is absolutely awash with cinema.

The Busan International Film Festival, celebrating its 31st year,

is running from October 6th to 15th! 🎬

But the fun of the festival isn't confined to just

the screening rooms.

At Dureraum Square, located at the Busan Cinema Center,

you'll find a merchandise shop and various brand lounges,

so you can soak in the festive vibe

even if you're not watching a film.

I personally explored the BIFF merchandise shop,

indulged at the Nespresso coffee lounge,

and checked out the Netflix Sarangbang.

I also took a peek at the Hanmac and Norang Tongdak spaces.

Today, I'll give you a comprehensive rundown, from merchandise stock updates I gathered on-site,

to coffee reviews, and the operating hours for each pop-up.

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📑 Busan International Film Festival Pop-up Index

01. Busan International Film Festival Pop-ups at a Glance

02. BIFF Merchandise Shop @p!tt GROUND

03. Nespresso Coffee Lounge

04. Hanmac Smooth Lounge · Norang Tongdak Chicken Zone

05. Netflix Sarangbang (Operation Ended)

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1. Busan International Film Festival Pop-ups at a Glance

📌 Festival Period

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October 6th (Tuesday) ~ 15th (Thursday), 2026

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📌 Main Location

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Dureraum Square, Busan Cinema Center

Pop-up	Operating Period · Hours	Features
BIFF Merchandise Shop @p!tt GROUND	Oct 7-14 10:00-18:30 / Oct 6 & 15 10:00-15:00	Official Merchandise, Keycap Keyrings
Nespresso Coffee Lounge	Oct 7-14 10:00-19:00	Coffee, Lucky Draw
Hanmac Smooth Lounge	Oct 7-14 10:00-20:00	Draft Beer, Bean Bags
Norang Tongdak Chicken Zone	Oct 7-14 10:00-19:00	Outdoor Chicken
Netflix Sarangbang	Oct 6-10 (Ended)	Free Photobooth

Most of the merchandise shops and brand lounges

will only be operating until October 14th.

They don't all run until the closing day on the 15th, so be sure to

check before you visit.

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2. BIFF Merchandise Shop @p!tt GROUND

This is the BIFF Merchandise Shop @p!tt GROUND,

where you can find all the official festival goodies.

From 2026 official merchandise and mobile accessories,

to goods featuring Bread, the festival mascot,

there was truly a wide variety of items!

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How to Purchase Merchandise

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The process is simple: browse items at the MD Display Zone,

mark your desired merchandise on an order form,

and then pay at the MD Checkout Zone.

However, when I visited,

many items were already sold out 😭

I asked a staff member, and they informed me that

restocks happen periodically,

and updates can be found on Instagram.

So, if there's a specific item you're set on buying,

it's a good idea to check the official announcements

before heading over.

There were also some items, like the p!tt x IAB STUDIO T-shirts,

that were limited to one purchase per person.

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Keycap Zone — Keyrings Thoughtfully Designed for the Cinema

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Personally, the Keycap Zone was what I found most fascinating.

Keycap keyrings are usually items that make a 'click-clack' sound when pressed,

but for the film festival,

they actually developed a special keycap body

that doesn't make any noise!

You know, that click-clack sound could be distracting

to other moviegoers during a screening.

So, they designed it so you can close the cover inside the theater,

but then click away to your heart's content outdoors.

I thought it was such a clever and considerate idea,

perfectly fitting for a film festival! 🎹

📌 Customizable with 25 types of keycaps and 4 types of switches

📌 Receive decorative stickers when you purchase a keycap body

And what immediately captured my heart was

the 'Surviving a Film Festival Without Burning Out'

minibook keychain!

The name alone perfectly understood the heart of a film festival enthusiast,

making me chuckle! 😂

💡 Heeheehohi's Travel Tip

Check for popular merchandise's stock status and restock updates. When I visited, many items were sold out, and a staff member advised checking Instagram for frequent restocks. Besides the Busan Cinema Center, the CGV Centum City 7th-floor merchandise shop is also open, so be sure to check that out too. The operating period is October 7-14, from 10:00 to 19:00.

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3. Nespresso Coffee Lounge

Nespresso, an official sponsor of the film festival,

also opened a coffee lounge at Dureraum Square.

Here, I tried the Apple Cloud and an

iced latte.

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Apple Cloud — A Sweet Twist

It's a coffee that blends cotton candy and apple flavors.

At first, you taste the coffee's bitterness,

but then a wave of sweetness follows right after.

A taste like 'bitterness followed by sweetness'! 🍎

If you love sweet coffee,

this was a fun drink to try.

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Blue Bottle Capsule Iced Latte

— More ordinary than expected

I was informed that the iced latte was made with

Blue Bottle capsules.

I had a bit of an expectation because of the 'Blue Bottle' name,

but after trying it,

it wasn't particularly impressive.

It was a decent iced latte, but

personally,

it wasn't impressive enough for me to want to buy the capsules separately.

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In fact, the film festival exclusive,

Apple Cloud, was more memorable.

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Lucky Draw — 5th Place Twice!

Each time you buy a drink,

you get one chance at the lucky draw.

The grand prize was a Vertuo Up coffee machine,

so I excitedly drew twice.

The results...

Both were 5th place sticker packs!

Still, I followed Nespresso Korea's Instagram and

received free popcorn.

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There was also a photo booth, but the line was

too long, so I gave up on taking photos.

Two coffees, two lucky draws,

and even popcorn —

I still had a pretty fulfilling time.

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4. Hanmac Smooth Lounge · Norangtongdak Chicken Zone

Hanmac Smooth Lounge

At the Hanmac Lounge,

they were selling Hanmac Extra Creamy Draft Beer 16oz

for ~$3.

If you bought a draft beer, you'd get a

popcorn package on a first-come, first-served basis,

and they also sold limited edition merchandise 🍺

There were also comfy bean bags near the lounge.

It looked like a great spot to take a break

while exploring the film festival.

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Norangtongdak Chicken Zone

Right next to the Hanmac Lounge was the

Norangtongdak Chicken Zone.

It's a place that sells crispy chicken with flavors enhanced by

traditional Korean sauces 🍗

The setup was perfect for enjoying beer and chicken together,

but I didn't have 'Chimaek' (chicken and beer) here.

Instead, I made a quick dash to the Shinsegae basement food court! 🏃‍♀️

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Instead, I thought it would be great to use both spaces together.

🎧 How to Experience

The recommended route is Norangtongdak Chicken Zone → Hanmac Smooth Lounge. Wouldn't it be perfect to buy chicken first, then grab a draft beer and relax on a bean bag to fully soak in the outdoor film festival vibe? This isn't a review from having 'Chimaek' myself, but rather a recommended course I thought of while exploring the area. Note that the Chicken Zone closes at 7 PM and the Hanmac Lounge at 8 PM, so plan your time accordingly.

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5. Netflix Sarangbang (Closed)

The Netflix Sarangbang, which I personally visited,

unfortunately ceased operations on October 10th.

However, it was a fun space,

so I'll leave a record of it here.

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📌 Location

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1st Floor, 30 Centumseo-ro, Haeundae-gu, Busan

(Across from Centum New York Coffee, opposite the Busan Cinema Center)

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Netflix 4-Cut — Free Commemorative Photos

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What I loved most was that **at the 'Netflix 4-Cut' photo booth,**

**you could take free commemorative photos!**

High-angle shots were also possible,

allowing me to capture unique commemorative photos

with a different vibe from the usual! 📸

Beyond that, if you picked a keyword,

you could receive famous quote cards

from Netflix titles.

There was also a space to reflect on Netflix titles from the past 10 years

and leave a message. From photo stickers of featured works and 10th-anniversary stickers,

to a 10th-anniversary magnet you'd get for participating in a photo verification event,

there was a fantastic variety of souvenirs!

You could even see the autographs left by Director Lee Chang-dong and actors Sol Kyung-gu, Jo Yeo-jeong,

Jo In-sung, and Jeon Do-yeon, among others, who visited!

If you're a movie fan, I bet it would have been incredibly fun

to seek out each and every autograph ✨

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The Busan International Film Festival pop-up was truly

**a place where you could soak in the festival atmosphere**

**even without watching films.**

While the goods shop had many sold-out items, which was a little disappointing,

I still got to see interesting merchandise, like a keycap keyring designed for moviegoers.

At the Nespresso booth,

I enjoyed an Apple Cloud and an Iced Latte,

and even participated in a lucky draw!

And at the Netflix Sarangbang (a delightful gathering place),

I enjoyed free commemorative photos

and a variety of interactive experiences.

**From merchandise shopping to coffee, and commemorative photos,**

**the joy of the film festival extended far beyond**

**the screening rooms!**

While the film festival itself runs until October 15th,

most of the pop-ups at Durerae Square will only be open until the 14th.

If you're planning a visit,

make sure to check the operating hours and merchandise availability in advance.

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3. Centum Spaland: What to Bring, Discounts & Full Price Guide