GU Japan Shopping 2026: KakaoPay Discounts & Tax-Free Guide
Heading to Japan? Don't miss out on trendy and affordable fashion at GU! Learn how to snag incredible savings with KakaoPay coupons and tax-free shopping in 2026.

Hey there, fellow travelers!
When you're exploring Japan, you've probably heard of Uniqlo. But have you discovered its super trendy, more budget-friendly sister brand, GU?
GU offers fantastic quality items, much like Uniqlo, but at even more appealing prices. Since GU stores are quite rare outside of Japan, it’s a must-visit during your trip!
The best part? You can enjoy tax-free shopping on purchases over ~$36 (5,000 JPY). Plus, if you're using KakaoPay, you can snag an additional discount coupon!
Today, I'm going to walk you through how to grab and use that KakaoPay coupon to maximize your savings!
Essential GU Info

GU is Uniqlo's sibling brand, known for its trendier styles and even more affordable price points than its famous counterpart!

You can find tops starting around ~$5-6 and bottoms in the ~$15 range. It's easy to pick up a few pieces without breaking the bank!


On my recent trip to Takamatsu, I visited the GU store at Yumetown Takamatsu. If you're heading to Tokyo, I highly recommend the Ginza branch – it’s the largest and offers the widest selection of items. Definitely worth a visit if you have the time!
How to Get and Use Your GU KakaoPay Discount Coupon


1. To use the GU discount coupon, you'll need the KakaoPay app installed on your phone.
2. Tap the search icon at the top of the KakaoPay app (refer to the image on the right!).


3. In the search bar, type "gu" and you'll see the option for the "Japan GU ~$4 (600 JPY) Instant Discount Coupon"! Click on it!
4. Once the right screen appears, click on "KakaoPay Payment" at the bottom.

5. This will take you to the KakaoPay in-store payment barcode screen. Simply use this barcode to pay at GU, and the ~$4 (600 JPY) discount will be applied automatically – no need to download a separate coupon!
Important: You can only pay with KakaoPay Money, so make sure to top up your balance beforehand!
As a reminder, if your purchase totals over ~$36 (5,000 JPY), you’ll also qualify for tax-free shopping. Don't forget to bring your passport to enjoy both the tax exemption and your KakaoPay discount for a truly savvy GU shopping spree!
GU Must-Haves

GU's ballet flats are a super popular everyday item!
They typically retail for ~$22 (2,990 JPY).

As we head into fall, you'll also find stylish faux leather jackets! The price point is fantastic, so if you’re looking for an affordable leather jacket, definitely check them out!

If you're traveling through Japan and searching for quality, affordable fast fashion, I highly recommend a visit to GU.
Remember to bring your passport and have your KakaoPay app ready to score those tax-free benefits and coupon discounts. Happy shopping!

Frequently Asked Questions
How can I download and use the instant discount coupon for ~$4 off at GU Japan in the Kakao Pay app?
Click the search icon at the top of the Kakao Pay app, then type 'gu' to find the 'GU Japan ~$4 instant discount coupon' phrase. Click on the coupon and tap 'Pay with Kakao Pay' to go to the in-store payment barcode screen. When you pay at GU with this barcode, the ~$4 discount will be automatically applied.
What are the conditions for simultaneously receiving the Kakao Pay discount coupon and tax-free benefits at GU?
The Kakao Pay discount coupon is applicable for purchases of ~$31 or more and can only be paid with Kakao Pay Money. Tax-free benefits are also available for purchases of ~$31 or more, so if you bring your passport and purchase ~$31 or more, you can receive both benefits.
Which GU store do you recommend when traveling to Tokyo, and what are GU's representative recommended items?
In Tokyo, the Ginza store is recommended as it is the largest and has the widest variety of items. GU's most famous daily item is the ballet shoes for ~$19, and leather jackets are also sold in autumn.
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