New Chitose Airport Shopping: Best Sapporo Souvenirs 2026
Don't miss out on last-minute souvenir shopping at Sapporo's New Chitose Airport! We've curated a list of Hokkaido's most delicious sweets and unique gifts perfect for any traveler.

Sapporo New Chitose Airport Shopping List
Duty-Free Souvenir Recommendations
Consider it the grand finale of your Sapporo adventure:
shopping at New Chitose Airport!
You can easily pick up any souvenirs you might have missed in the city here.
I've put together a list of my favorite finds, focusing mainly on delicious desserts.

A quick tip: New Chitose Airport's domestic terminal is where all the action is – you'll find a much wider array of attractions, restaurants, and shops compared to the international terminal.
The signage is excellent, so just follow the "Domestic Terminal" signs, and you'll get there in no time.
However, this airport is incredibly vast, so to enjoy your shopping without feeling rushed, I highly recommend arriving at least 4-5 hours before your flight.
Snow Cheese

Snow Cheese is a huge hit, especially among international visitors.
It features a crispy cookie exterior with a rich, creamy cheese filling inside.


Each piece is individually wrapped, making it perfect for sharing, and its elegant packaging makes it a popular gift choice. Be warned: popular items often sell out quickly, so make the Snow Cheese store your first stop!
Shiroi Koibito

Meaning "White Lover," Shiroi Koibito is a beloved Japanese classic: delicate langue de chat cookies with a luscious white chocolate filling.
You'll find the largest store inside the duty-free area, and they often carry special limited-edition packages, so keep an eye out!

This is 'Mifuyu,' a mille-feuille chocolate dessert also from the Ishiya brand. It features layers of delicious flavors like blueberry, caramel, and chestnut.
I highly recommend Mifuyu alongside Shiroi Koibito.
Royce Chocolate


You can't miss the Royce store – it's huge and easy to spot. They offer an incredible variety of chocolates, but I particularly recommend their classic milk chocolate and white chocolate varieties.


Royce chocolates here boast a wider selection and better prices than you'd find elsewhere, making them a consistently popular and safe bet for gifts.
A note on the Chocolate Potato Chips: they're coated in rich dark chocolate, so if you're not a fan of bitter flavors, you might want to skip those!
Torokeru Cake

The Torokeru Baked Cake has become incredibly popular recently! When I visited, it was already sold out.
It has a soft, cake-like exterior and a moist, melt-in-your-mouth interior, truly living up to its name, 'Torokeru' (meaning 'to melt').
Individually packaged for easy carrying, its universally appealing taste makes it a safe choice for any recipient.
Marusei Butter Sand


On the left, you'll see the Marusei Butter Sand, Rokkatei's most popular product. These iconic Hokkaido desserts feature white chocolate, butter, and raisins sandwiched between two delicate cookies.
On the right is the Strawberry Choco White, which you can imagine as a strawberry mochi wrapped in white chocolate instead of glutinous rice. It's also more affordable than the Butter Sand, making it a great option for a casual gift.
Calbee Jaga Pokkuru

These crispy potato sticks are made from Hokkaido-grown potatoes, sliced with their skins on. A pack of 10 goes for about ~$8, which is an excellent deal!
Dassai 23 Sake


If you're looking for something beyond sweets, I highly recommend Dassai 23 sake.
It's renowned among premium Japanese sakes for its impressive 23% milling rate, making it a very popular gift for sake connoisseurs.
🔗 More Sapporo Guides to Explore
Frequently Asked Questions
Which terminal should I go to for efficient shopping at Sapporo New Chitose Airport, and how much time should I allocate?
Sapporo New Chitose Airport has more attractions, restaurants, and shopping options in its domestic terminal than in its international terminal. As the airport is large, it is recommended to arrive at least 4 to 5 hours in advance for a relaxed shopping experience.
Do you have any tips for purchasing the popular 'Snow Cheese' at Sapporo New Chitose Airport?
Snow Cheese is a particularly popular product among Koreans, and it often sells out quickly if you arrive late. Therefore, it's best to head to the Snow Cheese store first to make your purchase.
How much does 'Calbee Jaga Pokkuru' cost at Sapporo New Chitose Airport, and how many bags are in one pack?
Calbee Jaga Pokkuru, made from Hokkaido potatoes, can be purchased for ~$8 for a pack of 10 bags. These crispy potato sticks are popular due to their affordable price.
Besides 'Shiroi Koibito', are there any other recommended desserts from the same Ishiya brand at Sapporo New Chitose Airport?
Yes, from the same Ishiya brand as Shiroi Koibito, we recommend a mille-feuille chocolate dessert called 'Mifuyu'. Mifuyu is a layered product with various flavors such as blueberry, caramel, and chestnut.
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