Can I try on innerwear like underwear or camisoles in the fitting rooms at GU stores in Japan?

Yes, you can try on all innerwear, including underwear and camisoles, in GU fitting rooms. Being able to try them on to check the fit before purchasing helps reduce the chance of buying the wrong size.

How do I use the Kakao Pay coupon to get an additional discount on top of the 10% tax exemption at GU in Japan?

You can access Kakao Pay, search for GU, and download the discount coupon. Show the QR code of the coupon to the staff during checkout to apply the additional discount.

Where are the GU stores I can visit while traveling in Tokyo?

In Tokyo, you can find stores such as the Ginza store, Shinjuku East Exit store, Shibuya store, and Arcakit Kinshicho store. Most of them are conveniently located near train stations. Since business hours vary by store, it is recommended to check Google Maps.

What are the advantages of the highly recommended pajamas when shopping at GU in Japan?

GU pajamas offer similar quality to other brands but are priced at about one-third of the cost. The soft material helps you get a good night's sleep, making them great for gifts or souvenirs.

GU Japan Shopping Guide 2026: Must-Buys & Discounts

Don't Miss Out on GU!

GU Japan: Must-Buy Items & Discount Coupons

Every time I travel to Japan, there's one clothing store I absolutely have to visit: GU.

Known as Uniqlo's trendier and more affordable sister brand, the prices are incredibly low while the quality remains surprisingly high. Plus, when you combine tax-free shopping with discount coupons, you can score some unbelievable deals.

I'm sharing my ultimate shopping list of must-buy items, along with all the tax-free and discount tips you need for your 2026 trip. Don't leave Japan without stocking up!

Table of Contents

1. Store Locations & Hours

2. Must-Buy Shopping List

3. How to Use the Fitting Rooms

4. Tax-Free & Discount Tips

5. Final Thoughts

1. Tokyo GU Store Locations

📍 GU Ginza
Japan 〒104-0061 Tokyo, Chuo City, Ginza, 5-chōme−7−７すずらん通りワシントンビル 1F

📍 GU Shinjuku East Exit
Japan 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3-chōme−29−１ビックカメラ 7階

📍 GU Shibuya
Japan 〒150-0042 Tokyo, Shibuya, Udagawachō, 32−１３ B1F-3F

📍 GU Arcakit Kinshicho
Japan 〒130-0013 Tokyo, Sumida City, Kinshi, 2-chōme−2−１アルカキット錦糸町 6F

No matter which Japanese city you're visiting, you'll almost always find a GU store conveniently located near a major train station.

During my recent Tokyo trip, I visited the Kinshicho branch!

Store hours vary slightly by location, so I highly recommend checking Google Maps before you go.

2. Must-Buy Shopping List

Here are the top 3 items you absolutely need to buy when visiting GU in Japan.

Honestly, I only packed three outfits for a week-long trip because I planned to buy and wear clothes directly from GU! Their designs are trendy, and the comfort level is off the charts.

First on my list is their built-in bra camisoles!

We all know the struggle of finding a breezy, lightweight camisole that actually fits well, provides good coverage, and hides that annoying underarm bulge.

But after trying on the ones at GU, I was sold.

The built-in cups look completely natural,

the coverage is flawless, and the fabric is so cooling!

I immediately grabbed two of them!!

In the sweltering summer heat, being able to wear just one cooling layer instead of a separate bra and tank top is a total game-changer.

They come in tons of cute designs, so definitely toss a few in your basket!

My second recommendation is this layered slip dress.

Throwing this over a simple white tee and jeans instantly elevates your outfit into an effortless, chic look.

I wore it non-stop throughout my trip and felt so put together.

I wore this combo to both Ine Funaya and Tokyo Disneyland, and it matched the vibe perfectly while keeping me comfortable all day!

*Fun fact: The t-shirt and layered cami are both from GU too!!!

Amazing quality!

My third must-buy item is their pajama sets!

You get the exact same quality as high-end loungewear brands but for about a third of the price.

They make fantastic souvenirs or gifts, and I buy a new seasonal set every time I visit.

The incredibly soft fabric really helps you get a good night's sleep. The material is so luxurious that my friends always ask me to bring them back a set too!